Recognizable ingredients
Ingredients you can recognize, selected with a clear purpose.
THE HEART BEHIND TENPAWS
For the dogs who give us everything.
TenPaws began with a simple idea: if our dogs are family, the everyday products we give them should be made with the same care we would want for anyone we love.
OUR STORY
We wanted dog wellness to feel simpler.
Pet parents are surrounded by long labels, complicated promises, and products that can make everyday wellness feel harder than it needs to be. We wanted something different.
TenPaws is our way of bringing things back to what matters: recognizable ingredients, thoughtful formulas, clear reasons for what goes into each product, and routines that are easy to live with.
We are building TenPaws for people who read labels, ask questions, and want to feel confident about the choices they make for their dogs.
Nothing random. Everything has a reason.
WHAT GUIDES US
Simple choices. Thoughtful standards.
We do not believe a better product needs a longer ingredient list. We believe it needs better decisions.
Made for real routines
Products designed to fit naturally into everyday life with your dog.
Transparency first
Clear labels and straightforward information so you know what you are giving.
Made with care
Thoughtfully prepared in the USA with globally sourced ingredients.
OUR APPROACH
Simple by choice.
We believe what we leave out matters just as much as what we put in. TenPaws products are thoughtfully made with recognizable, plant-based ingredients selected with purpose — without filling the formula with things that don't belong.
Our approach is simple: start with quality ingredients, keep our formulas focused, and make everyday wellness easier to feel good about.
No synthetic ingredients
Straightforward formulas made with ingredients you can recognize.
No artificial flavors or colors
We don't need artificial extras to make our products look or taste better.
No artificial preservatives
Thoughtfully made without artificial preservatives.
No corn, wheat or soy
Focused formulas without these commonly used ingredients.
Less unnecessary stuff. More of what belongs.
OUR INGREDIENT PHILOSOPHY
We choose ingredients with purpose.
Every ingredient should earn its place. We look for simple, purposeful ingredients that make sense for the product we are creating — without adding extras simply to make the label look impressive.
Purpose over clutterFocused formulas instead of unnecessarily long lists.
Easy to understandIngredients and benefits explained in plain language.
Made for dogsEvery choice begins with what makes sense for your dog's routine.
FROM OUR PAWS TO YOURS
They give us their whole heart. We think they deserve ours in return.
TenPaws is about more than what goes into a jar or a bag. It is about the everyday choices we make for the dogs who bring so much into our lives. We will keep asking questions, choosing thoughtfully, and building products we would feel good about giving to our own dogs.
Nourished by nature. Made for dogs.